Services
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Accelerate Your Digital EvolutionWith many companies accelerating digital investments, now is the perfect time to partner with an experienced advisor on your digital journey. Our engagements range from researching and planning how to successfully develop and launch a product to strategy validation and product marketing. We also create workflows to improve your company's product management, specializing in:
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Sample Engagements
Due Diligence Assessment of Digital Solutions
With the increase in M&A activity, many companies are acquiring digital solutions with performance expectations. C2M Strategies provides a third-party viewpoint on the digital assets your company is evaluating. Services include a gap assessment, identifying strengths and weaknesses of digital products being acquired, to enable better decision-making and investments.
With the increase in M&A activity, many companies are acquiring digital solutions with performance expectations. C2M Strategies provides a third-party viewpoint on the digital assets your company is evaluating. Services include a gap assessment, identifying strengths and weaknesses of digital products being acquired, to enable better decision-making and investments.
Net Promoter Score Tracking
A simple way to track whether customers are loyal to a company or product is through its Net Promoter Score (NPS). NPS empowers your company to make more informed decisions related to customers, services provided, and product roadmaps.
C2M Strategies will create an NPS program for your company to measure customer loyalty and sentiment on an ongoing basis. We’ll also configure and automate it so that you can continue to measure and interpret customer sentiment post our engagement.
Product Roadmap Creation & Maintenance
Too often roadmaps become quickly outdated. Many companies struggle with how to maintain an up-to-date product roadmap and share it with customers, internal stakeholders, and development teams. Customer promises are made with inconsequential details that never should have been shared. Even worse, companies fail to review roadmaps frequently enough and continue investing in less impactful projects when the market has pivoted.
C2M Strategies can help you create a repeatable process that your organization can maintain.
Too often roadmaps become quickly outdated. Many companies struggle with how to maintain an up-to-date product roadmap and share it with customers, internal stakeholders, and development teams. Customer promises are made with inconsequential details that never should have been shared. Even worse, companies fail to review roadmaps frequently enough and continue investing in less impactful projects when the market has pivoted.
C2M Strategies can help you create a repeatable process that your organization can maintain.
Product Portfolio Rationalization
Is anyone in your organization looking at your product portfolio holistically? As companies make acquisitions, it is easy to overlook products absorbed without determining how they fit into the greater portfolio and strategy. Many companies build products by division, but fail to review the product portfolio in its entirety. Here are sample questions to ask:
Is anyone in your organization looking at your product portfolio holistically? As companies make acquisitions, it is easy to overlook products absorbed without determining how they fit into the greater portfolio and strategy. Many companies build products by division, but fail to review the product portfolio in its entirety. Here are sample questions to ask:
- Does the product further corporate strategy growth goals?
- Does the underlying technology minimize tech debt?
- Is the underlying technology modern and minimize security threats, such as hacking?
- Are the products profitable? Are they retaining revenue and customers? Are customers happy with the products?
- What stage are products in the product lifecycle - Grow, Maintain, Sunset?
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Engagement Models
C2M Strategies offers fixed fee and hourly advisory engagements. Pricing varies based on the scope of the project. The first step is to discuss the objective during your initial complimentary consultation. We will provide options to meet your goals and budget.
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