What We Do
From concept to market, C2M Strategies enables companies to achieve higher growth with digital product strategy,
planning, and go-to-market services. We have expertise in Software-as-a-Service, Data & Analytics, and Enterprise Solutions.
From concept to market, C2M Strategies enables companies to achieve higher growth with digital product strategy,
planning, and go-to-market services. We have expertise in Software-as-a-Service, Data & Analytics, and Enterprise Solutions.
Grow Revenue Win Clients Reduce Tech Debt Expand Market Share Sharpen Strategy
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Business Problems We Solve
Do these challenges sound familiar? While each business is unique, many businesses face similar problems. We provide customized solutions.
Identifying Customer Needs"We have trouble deciding how to prioritize roadmap initiatives. Sometimes the customer with the loudest voice dictates what we do or we focus on products and features that don't move the needle."
Product Portfolio Strategy"We have a mixed portfolio of products and technology, many through acquisition, and haven’t fully thought through what we should grow, maintain, or sunset to match our corporate strategy. I suspect we are spending money that we could shift to more modern platforms and higher-growth solutions."
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Long-Term Innovation Investments"We know what we want to do in the next year, but not the following three years for long-term growth in our SaaS and Data products."
Emerging Technologies & Trends"Technology using artificial intelligence is evolving at a rapid pace. ESG is at the intersection of every business and technology decision. What do we need to be thinking about as the market evolves?"
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Go-to-Market Planning"It is like we are reinventing the wheel every time we launch a new product. Sometimes important go-to-market tasks are overlooked. We need a strategic, consistent GTM process."
Product Team Structure & Processes"We have a talented team of experts who know our industry well. However, none have been trained in product management. We could use coaching on how to build a product team, maintain a roadmap, and obtain market feedback to make data driven decisions."
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Why C2M Strategies?C2M Strategies was founded by Samantha Miller, an experienced product executive with real-world success transforming digital products and business lines. Having held C-Level executive positions in global technology companies and winning numerous product awards, Samantha understands the evolving technology landscape. With deep connections to experts in the digital world - from top designers, developers, content writers, and more - she is able to bring the best expertise to any project. To learn more about C2M Strategies visit About Us.
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Samantha Miller, Founder & Chief Strategist
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